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Home / Industries / Auto Detailing

Marketing for Auto Detailing

Fill your detailing calendar from Instagram

Detailing is the most visual service there is. We turn your before-and-afters into Facebook and Instagram ads that book full details, ceramic coatings and repeat maintenance customers.

Scroll to see what we'd run for you
Auto Detailing business at work

Sound familiar?

What's holding most auto detailing businesses back.

  1. ×

    Slow weekdays

    Weekends fill up from word of mouth, and Tuesday through Thursday sit empty.

  2. ×

    Price shoppers

    Your DMs fill with people asking for the cheapest wash, not people ready to book a real detail.

  3. ×

    Posting isn't booking

    You post great work, it gets likes, and the calendar doesn't move.

What we'd run for you

Ads built around the jobs you want.

Every campaign starts with an offer people in your area will act on. Here are a few angles we'd test for auto detailing businesses like yours.

The before-and-after reel

A 15-second transformation of a real car you did. Nothing outperforms it in this industry, and it's how we ran our own shop.

The entry offer

A clear first-visit offer gets new people in the door. Then the work itself sells the coating and the maintenance plan.

The local proof ad

Your reviews, your neighborhood, your truck in the driveway. People book the detailer they've seen around.

Jobs we can drive

Full details Interior resets Paint correction Ceramic coating Paint protection film Maintenance plans Fleet accounts
Everett Carvalho and Joshua Melamed, founders of Accio Agency

We've been in your shoes

We ran a detailing business. This is what worked.

J&E Platinum Details was our company. We took it from $3–4K months to $8K months in three months using Facebook and Instagram ads we built ourselves.

3.15×return on ad spend
$9.10cost per customer
250+new customers
See the full breakdown →

Common questions

What auto detailing owners ask us.

Do Facebook and Instagram ads work for auto detailing businesses?

Yes. Facebook and Instagram ads work well for auto detailing businesses because people can see your real work before they ever call. The campaigns that book jobs run only in your service area, lead with a clear offer and follow up with every lead right away.

What should a auto detailing ad show?

The three angles we usually test first are the before-and-after reel, the entry offer and the local proof ad. Each one uses your real jobs, not stock photos, because local customers book the business they recognize.

Which auto detailing jobs can Facebook ads bring in?

Most auto detailing campaigns focus on full details, interior resets, paint correction, ceramic coating, paint protection film, maintenance plans and fleet accounts. We build each campaign around the jobs you want more of, not just the cheapest leads.

How fast can a auto detailing business see results from Facebook ads?

Most campaigns start producing leads within the first couple of weeks. The first 60 to 90 days are when we learn what your market responds to and bring your cost per booked job down.

More questions? See the full FAQ or book a free call.

Let's make your phone ring.

Book a free strategy call. We'll look at your market, your offer and what you're doing now, and tell you straight whether Facebook and Instagram ads will work for you.

Book a Free Strategy Call