/* Accio Agency — site styles
   Midnight navy + cool paper. Blue carries the brand; orange is reserved for booking buttons. */

:root {
  --ink: #0f1b2d;
  --ink-2: #16243a;
  --ink-3: #22324b;
  --paper: #f4f6f9;
  --paper-2: #e6ebf2;
  --white: #ffffff;
  --muted: #5b6472;
  --muted-dark: #9aa7ba;
  --line: #dce3ec;
  --line-dark: #2a3a54;
  --signal: #ff5a1f;
  --signal-ink: #1a0800;
  --brand: #2f5d9e;
  --brand-light: #8fc4ff;
  --brand-wash: #e8f0fb;
  --radius: 14px;
  --wrap: 1200px;
  --gutter: clamp(16px, 4vw, 40px);
  --display: "Archivo", system-ui, sans-serif;
  --body: "Archivo", system-ui, sans-serif;
}

*, *::before, *::after { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; }
body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font-family: var(--body);
  font-size: 17px;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
}
img, video { max-width: 100%; display: block; }
a { color: inherit; }
h1, h2, h3, h4 { margin: 0; }
p { margin: 0; }

.wrap { width: 100%; max-width: var(--wrap); margin: 0 auto; padding: 0 var(--gutter); }

/* ---------- Type ---------- */
.display {
  font-family: var(--display);
  font-stretch: 72%;
  font-weight: 850;
  text-transform: uppercase;
  line-height: 0.92;
  letter-spacing: -0.01em;
}
.h1 { font-size: clamp(48px, 8.4vw, 112px); }
.h2 { font-size: clamp(38px, 5.6vw, 72px); }
.h3 { font-size: clamp(26px, 3vw, 36px); }
.eyebrow {
  font-size: 13px;
  font-weight: 700;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--muted);
  margin-bottom: 18px;
  display: inline-flex;
  align-items: center;
  gap: 10px;
}
.eyebrow::before { content: ""; width: 22px; height: 2px; background: var(--brand); }
.section-dark .eyebrow::before, .hero .eyebrow::before, .page-hero .eyebrow::before { background: var(--brand-light); }
.lede { font-size: clamp(18px, 1.6vw, 21px); color: var(--muted); max-width: 640px; }
.signal { color: var(--brand); }
.hero .signal, .page-hero .signal, .section-dark .signal { color: var(--brand-light); }

/* ---------- Buttons ---------- */
.btn {
  display: inline-flex; align-items: center; justify-content: center; gap: 10px;
  min-height: 54px; padding: 0 26px;
  font: 700 16px/1 var(--body);
  text-decoration: none; border-radius: 6px;
  border: 2px solid transparent; cursor: pointer;
  transition: transform .15s ease, background .15s ease, color .15s ease;
}
.btn:hover { transform: translateY(-2px); }
.btn-signal { background: var(--signal); color: var(--signal-ink); }
.btn-signal:hover { background: #ff7140; }
.btn-ghost { border-color: currentColor; color: inherit; background: transparent; }
.btn-ink { background: var(--ink); color: var(--white); }
.btn-row { display: flex; flex-wrap: wrap; gap: 14px; }
.arrow { transition: transform .15s ease; }
a:hover > .arrow { transform: translateX(4px); }

/* ---------- Header ---------- */
.site-header {
  position: sticky; top: 0; z-index: 50;
  background: var(--ink); color: var(--white);
  border-bottom: 1px solid var(--line-dark);
}
.header-row { display: flex; align-items: center; justify-content: space-between; height: 76px; gap: 24px; }
.logo { display: inline-flex; align-items: center; gap: 10px; text-decoration: none; }
.logo-mark {
  width: 34px; height: 34px; border-radius: 50%;
  background: var(--signal); color: var(--signal-ink);
  display: grid; place-items: center;
  font: 900 19px/1 var(--display); font-stretch: 80%;
}
.logo-word { font: 850 24px/1 var(--display); font-stretch: 78%; letter-spacing: 0.06em; text-transform: uppercase; }
.logo-word small { display: block; font-size: 9px; letter-spacing: 0.32em; font-weight: 600; margin-top: 3px; opacity: .7; }

.nav { display: flex; align-items: center; gap: 6px; }
.nav > a, .nav-drop > button {
  background: none; border: 0; color: inherit; cursor: pointer;
  font: 600 15px/1 var(--body); text-decoration: none;
  padding: 12px 14px; border-radius: 6px;
  display: inline-flex; align-items: center; gap: 6px;
}
.nav > a:hover, .nav-drop > button:hover, .nav-drop.open > button { background: var(--ink-3); }
.nav-drop { position: relative; }
.nav-drop .chev { width: 10px; height: 10px; transition: transform .15s; }
.nav-drop.open .chev { transform: rotate(180deg); }
.drop-panel {
  position: absolute; top: calc(100% + 10px); left: 0;
  min-width: 300px; padding: 10px;
  background: var(--white); color: var(--ink);
  border-radius: var(--radius);
  box-shadow: 0 24px 60px rgba(0,0,0,.25);
  display: none;
}
.nav-drop.open .drop-panel { display: block; }
.drop-panel.wide { min-width: 560px; display: none; grid-template-columns: 1fr 1fr; gap: 2px; }
.nav-drop.open .drop-panel.wide { display: grid; }
.drop-link { display: flex; gap: 12px; align-items: flex-start; padding: 12px; border-radius: 10px; text-decoration: none; }
.drop-link:hover { background: var(--paper); }
.drop-link .ico { flex: none; width: 36px; height: 36px; border-radius: 8px; background: var(--paper-2); display: grid; place-items: center; }
.drop-link .ico svg { width: 18px; height: 18px; }
.drop-link strong { display: block; font-size: 15px; line-height: 1.3; }
.drop-link span { display: block; font-size: 13px; color: var(--muted); line-height: 1.4; margin-top: 2px; }
.drop-all { grid-column: 1 / -1; border-top: 1px solid var(--line); margin-top: 6px; padding: 12px; font-weight: 700; font-size: 14px; text-decoration: none; display: flex; justify-content: space-between; }
.drop-all:hover { color: var(--brand); }

.header-cta { display: flex; align-items: center; gap: 12px; }
.header-cta .btn { min-height: 46px; padding: 0 20px; font-size: 15px; }
.burger {
  display: none; background: none; border: 0; color: inherit; cursor: pointer;
  width: 46px; height: 46px; padding: 11px; margin-right: -11px;
}
.burger span { display: block; height: 2px; background: currentColor; margin: 5px 0; transition: transform .2s, opacity .2s; }
.menu-open .burger span:nth-child(1) { transform: translateY(7px) rotate(45deg); }
.menu-open .burger span:nth-child(2) { opacity: 0; }
.menu-open .burger span:nth-child(3) { transform: translateY(-7px) rotate(-45deg); }

/* Mobile menu */
.mobile-menu {
  display: none;
  position: fixed; inset: 76px 0 0 0; z-index: 49;
  background: var(--ink); color: var(--white);
  overflow-y: auto; padding: 12px var(--gutter) 40px;
}
.menu-open .mobile-menu { display: block; }
.menu-open { overflow: hidden; }
.mm-item { border-bottom: 1px solid var(--line-dark); }
.mm-item > a, .mm-item > button {
  width: 100%; display: flex; justify-content: space-between; align-items: center;
  background: none; border: 0; color: inherit; text-decoration: none; cursor: pointer;
  font: 800 30px/1 var(--display); font-stretch: 75%; text-transform: uppercase;
  padding: 20px 0;
}
.mm-item .chev { width: 16px; height: 16px; transition: transform .15s; }
.mm-item.open .chev { transform: rotate(180deg); }
.mm-sub { display: none; padding: 0 0 18px; }
.mm-item.open .mm-sub { display: grid; gap: 4px; }
.mm-sub a { display: flex; align-items: center; gap: 12px; padding: 10px 0; text-decoration: none; font-weight: 600; color: var(--muted-dark); }
.mm-sub a:hover { color: var(--white); }
.mm-sub a svg { width: 18px; height: 18px; color: var(--brand-light); }
.mm-ctas { display: grid; gap: 12px; margin-top: 28px; }

/* ---------- Sections ---------- */
.section { padding: clamp(72px, 10vw, 128px) 0; }
.section-dark { background: var(--ink); color: var(--white); }
.section-dark .lede, .section-dark .eyebrow { color: var(--muted-dark); }
.section-white { background: var(--white); }
.section-head { max-width: 820px; margin-bottom: clamp(40px, 6vw, 64px); }
.section-head.center { margin-left: auto; margin-right: auto; text-align: center; }
.section-head.center .lede { margin-left: auto; margin-right: auto; }
.section-head .lede { margin-top: 20px; }

/* ---------- Hero ---------- */
.hero { background: var(--ink); color: var(--white); padding: clamp(56px, 8vw, 104px) 0 0; overflow: hidden; }
.hero-chip {
  display: inline-flex; align-items: center; gap: 12px;
  padding: 7px 16px 7px 7px; border: 1px solid var(--line-dark); border-radius: 999px;
  font-size: 14px; font-weight: 600; margin-bottom: 28px;
}
.hero-chip .faces { display: flex; }
.hero-chip .faces span {
  width: 28px; height: 28px; border-radius: 50%; border: 2px solid var(--ink);
  background: var(--ink-3) center/cover; margin-left: -8px;
}
.hero-chip .faces span:first-child { margin-left: 0; }
.hero h1 { max-width: 1000px; }
.hero .lede { color: var(--muted-dark); margin-top: 26px; max-width: 600px; }
.hero .btn-row { margin-top: 36px; }
.hero-note { margin-top: 18px; font-size: 14px; color: var(--muted-dark); }

.ad-stage {
  margin-top: clamp(56px, 7vw, 88px);
  display: grid; grid-template-columns: repeat(4, 1fr); gap: 18px;
  align-items: end;
}
.phone {
  background: var(--ink-2); border: 1px solid var(--line-dark);
  border-radius: 26px 26px 0 0; padding: 10px 10px 0; border-bottom: 0;
}
.phone:nth-child(even) { transform: translateY(-36px); }
.ad-card { background: var(--white); color: var(--ink); border-radius: 18px 18px 0 0; overflow: hidden; }
.ad-top { display: flex; align-items: center; gap: 9px; padding: 11px 12px; }
.ad-avatar { width: 30px; height: 30px; border-radius: 50%; background: var(--brand); flex: none; }
.ad-top strong { display: block; font-size: 13px; line-height: 1.2; }
.ad-top span { display: block; font-size: 11px; color: var(--muted); }
.ad-copy { font-size: 13px; line-height: 1.4; padding: 0 12px 10px; }
.ad-media {
  aspect-ratio: 4 / 5; background: var(--paper-2) center/cover no-repeat;
  position: relative; display: grid; place-items: center; overflow: hidden;
}
.ad-media video, .ad-media img { width: 100%; height: 100%; object-fit: cover; position: absolute; inset: 0; }
.ad-media .ph {
  font: 800 22px/1 var(--display); font-stretch: 72%; text-transform: uppercase;
  color: rgba(13,13,14,.28); text-align: center; padding: 18px;
}
.ad-cta { display: flex; justify-content: space-between; align-items: center; gap: 8px; padding: 11px 12px; background: var(--paper); font-size: 12px; }
.ad-cta b { font-size: 13px; }
.ad-cta em { font-style: normal; font-weight: 700; background: var(--paper-2); padding: 7px 10px; border-radius: 6px; white-space: nowrap; }

/* ---------- Proof strip ---------- */
.proof-strip { background: var(--white); color: var(--ink); border-bottom: 1px solid var(--line); }
.proof-strip .proof-num { color: var(--ink); }
.proof-strip .proof-src { color: var(--muted); opacity: 1; }
.proof-row { display: grid; grid-template-columns: repeat(4, 1fr); }
.proof-item { padding: 34px 24px; border-left: 1px solid var(--line); }
.proof-item:first-child { border-left: 0; padding-left: 0; }
.proof-num { font: 850 clamp(40px, 4.6vw, 60px)/1 var(--display); font-stretch: 72%; }
.proof-label { font-size: 14px; font-weight: 600; margin-top: 8px; }
.proof-src { font-size: 13px; padding: 0 0 22px; opacity: .75; }

/* ---------- Problem list ---------- */
.problem-grid { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(32px, 6vw, 80px); align-items: start; }
.numbered { list-style: none; margin: 0; padding: 0; }
.numbered li { display: grid; grid-template-columns: 48px 1fr; padding: 28px 0; border-top: 1px solid var(--line-dark); }
.numbered li:last-child { border-bottom: 1px solid var(--line-dark); }
.numbered .n { color: var(--brand-light); font-weight: 800; font-size: 14px; padding-top: 4px; }
.numbered h3 { font-size: 21px; line-height: 1.3; margin-bottom: 8px; }
.numbered p { color: var(--muted-dark); }

/* ---------- Service cards ---------- */
.service-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 20px; }
.service-card {
  background: var(--white); border: 1px solid var(--line); border-radius: var(--radius);
  padding: clamp(28px, 4vw, 44px); text-decoration: none;
  display: flex; flex-direction: column; gap: 18px;
  transition: border-color .15s, transform .15s;
}
.service-card:hover { border-color: var(--ink); transform: translateY(-3px); }
.service-card .tag { font-size: 13px; font-weight: 700; color: var(--brand); letter-spacing: .06em; text-transform: uppercase; }
.service-card ul { list-style: none; padding: 0; margin: 0; display: grid; gap: 10px; }
.service-card li { display: flex; gap: 10px; font-size: 16px; }
.service-card li::before { content: ""; flex: none; width: 8px; height: 8px; margin-top: 9px; background: var(--brand); }
.service-card .more { margin-top: auto; padding-top: 10px; font-weight: 700; display: inline-flex; gap: 8px; }

/* ---------- Industries ---------- */
.industry-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 14px; }
.industry-tile {
  display: flex; flex-direction: column; justify-content: space-between; gap: 40px;
  min-height: 176px; padding: 22px;
  background: var(--white); border: 1px solid var(--line); border-radius: var(--radius);
  text-decoration: none; transition: background .15s, color .15s, border-color .15s;
}
.industry-tile svg { width: 30px; height: 30px; color: var(--brand); }
.industry-tile strong { font: 800 24px/1 var(--display); font-stretch: 75%; text-transform: uppercase; display: flex; justify-content: space-between; align-items: end; gap: 10px; }
.industry-tile:hover { background: var(--ink); color: var(--white); border-color: var(--ink); }
.industry-foot { margin-top: 28px; color: var(--muted); font-size: 15px; }

/* ---------- Case study ---------- */
.case { display: grid; grid-template-columns: 1fr 1.05fr; gap: clamp(32px, 6vw, 80px); align-items: center; }
.case-photo { border-radius: var(--radius); overflow: hidden; aspect-ratio: 4 / 4.4; background: var(--ink-3); }
.case-photo img { width: 100%; height: 100%; object-fit: cover; object-position: center 30%; }
.case blockquote { margin: 28px 0 0; padding-left: 20px; border-left: 3px solid var(--brand-light); font-size: 19px; line-height: 1.5; }
.case-stats { display: grid; grid-template-columns: repeat(3, 1fr); gap: 1px; background: var(--line-dark); margin: 34px 0; border: 1px solid var(--line-dark); border-radius: 10px; overflow: hidden; }
.case-stats div { background: var(--ink); padding: 20px 18px; }
.case-stats b { display: block; font: 850 36px/1 var(--display); font-stretch: 72%; color: var(--brand-light); }
.case-stats span { display: block; font-size: 13px; color: var(--muted-dark); margin-top: 6px; }

/* ---------- Process ---------- */
.process { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(32px, 6vw, 80px); }
.steps { list-style: none; margin: 0; padding: 0; counter-reset: s; }
.steps li { border-top: 1px solid var(--line); }
.steps li:last-child { border-bottom: 1px solid var(--line); }
.steps button {
  width: 100%; display: flex; justify-content: space-between; align-items: center; gap: 16px;
  background: none; border: 0; cursor: pointer; text-align: left; color: var(--muted);
  font: 700 21px/1.3 var(--body); padding: 22px 0;
}
.steps button .k { font-size: 14px; font-weight: 700; }
.steps li.open button { color: var(--ink); }
.steps li.open button .k { color: var(--brand); }
.steps .body { display: none; padding: 0 0 24px; color: var(--muted); max-width: 520px; }
.steps li.open .body { display: block; }

/* ---------- Founders ---------- */
.founders { display: grid; grid-template-columns: 1.1fr 1fr; gap: clamp(32px, 6vw, 80px); align-items: center; }
.founder-list { display: grid; grid-template-columns: 1fr 1fr; gap: 14px; margin-top: 32px; }
.founder-list div { border: 1px solid var(--line); border-radius: 10px; padding: 16px 18px; background: var(--white); }
.founder-list b { display: block; }
.founder-list span { font-size: 14px; color: var(--muted); }

/* ---------- FAQ ---------- */
.faq { max-width: 860px; margin: 0 auto; }
.faq details { border-top: 1px solid var(--line); }
.faq details:last-child { border-bottom: 1px solid var(--line); }
.faq summary {
  list-style: none; cursor: pointer; display: flex; justify-content: space-between; gap: 20px;
  padding: 24px 0; font-weight: 700; font-size: 19px;
}
.faq summary::-webkit-details-marker { display: none; }
.faq summary::after { content: "+"; font-size: 26px; line-height: 1; color: var(--brand); transition: transform .15s; }
.faq details[open] summary::after { transform: rotate(45deg); }
.faq details p { padding: 0 0 24px; color: var(--muted); max-width: 720px; }

/* ---------- CTA band ---------- */
.cta-band { background: var(--ink-2); color: var(--white); border-bottom: 1px solid var(--line-dark); padding: clamp(72px, 10vw, 120px) 0; text-align: center; }
.cta-band .lede { color: var(--muted-dark); margin: 22px auto 0; }
.cta-band .btn-row { justify-content: center; margin-top: 36px; }
.cta-band .btn-ink:hover { background: #000; }

/* ---------- Page hero (inner pages) ---------- */
.page-hero { background: var(--ink); color: var(--white); padding: clamp(56px, 8vw, 100px) 0; }
.page-hero .lede { color: var(--muted-dark); margin-top: 24px; }
.page-hero .btn-row { margin-top: 34px; }
.crumbs { font-size: 13px; color: var(--muted-dark); margin-bottom: 26px; }
.crumbs a { text-decoration: none; }
.crumbs a:hover { color: var(--white); }

.two-col { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(32px, 6vw, 80px); align-items: start; }
.card-list { display: grid; gap: 14px; }
.card {
  background: var(--white); border: 1px solid var(--line); border-radius: var(--radius); padding: 26px;
}
.card h3 { font-size: 20px; line-height: 1.3; margin-bottom: 8px; }
.card p { color: var(--muted); }
.section-dark .card { background: var(--ink-2); border-color: var(--line-dark); }
.section-dark .card p { color: var(--muted-dark); }
.chips { display: flex; flex-wrap: wrap; gap: 10px; }
.chips span { border: 1px solid var(--line); background: var(--white); border-radius: 999px; padding: 9px 16px; font-weight: 600; font-size: 15px; }
.grid-3 { display: grid; grid-template-columns: repeat(3, 1fr); gap: 16px; }

/* ---------- Booking ---------- */
.book-grid { display: grid; grid-template-columns: 1.15fr 1fr; gap: 24px; align-items: start; }
.book-panel { background: var(--white); border: 1px solid var(--line); border-radius: var(--radius); padding: 24px; }
.book-panel h2 { font-size: 22px; margin-bottom: 4px; }
.book-panel > p { color: var(--muted); margin-bottom: 16px; font-size: 15px; }
.calendly-inline-widget { min-width: 280px; height: 700px; }

/* ---------- Footer ---------- */
.site-footer { background: var(--ink); color: var(--muted-dark); padding: 72px 0 36px; font-size: 15px; }
.foot-grid { display: grid; grid-template-columns: 1.4fr 1fr 1fr 1fr; gap: 40px; }
.site-footer h4 { color: var(--white); font-size: 13px; letter-spacing: .08em; text-transform: uppercase; margin-bottom: 16px; }
.site-footer ul { list-style: none; padding: 0; margin: 0; display: grid; gap: 10px; }
.site-footer a { text-decoration: none; }
.site-footer a:hover { color: var(--white); }
.site-footer .logo { color: var(--white); margin-bottom: 18px; }
.foot-base { border-top: 1px solid var(--line-dark); margin-top: 56px; padding-top: 24px; display: flex; justify-content: space-between; gap: 20px; flex-wrap: wrap; font-size: 13px; }

/* Sticky mobile CTA */
.mobile-cta { display: none; }

/* ---------- Responsive ---------- */
@media (max-width: 1080px) {
  .nav, .header-cta .btn-ghost { display: none; }
  .burger { display: block; }
  .ad-stage { grid-template-columns: repeat(3, 1fr); }
  .ad-stage .phone:nth-child(4) { display: none; }
  .industry-grid { grid-template-columns: repeat(3, 1fr); }
}
@media (max-width: 860px) {
  .problem-grid, .service-grid, .case, .process, .founders, .two-col, .book-grid { grid-template-columns: 1fr; }
  .proof-row { grid-template-columns: 1fr 1fr; }
  .proof-item { padding: 24px 16px 24px 0; border-left: 0; border-top: 1px solid var(--line); }
  .proof-item:nth-child(-n+2) { border-top: 0; }
  .proof-item:nth-child(even) { padding-left: 16px; border-left: 1px solid var(--line); }
  .industry-grid { grid-template-columns: 1fr 1fr; }
  .grid-3 { grid-template-columns: 1fr; }
  .foot-grid { grid-template-columns: 1fr 1fr; }
  .case-photo { aspect-ratio: 4 / 3.6; }
}
@media (max-width: 640px) {
  body { font-size: 16px; padding-bottom: 76px; }
  .header-cta .btn-signal { display: none; }
  .header-row { height: 68px; }
  .mobile-menu { inset: 68px 0 0 0; }
  .ad-stage { grid-template-columns: 1fr 1fr; gap: 12px; margin-left: calc(var(--gutter) * -0.4); margin-right: calc(var(--gutter) * -0.4); }
  .ad-stage .phone:nth-child(3) { display: none; }
  .phone { padding: 7px 7px 0; border-radius: 20px 20px 0 0; }
  .ad-copy { display: none; }
  .ad-cta { font-size: 11px; }
  .ad-cta b { display: none; }
  .industry-tile { min-height: 140px; padding: 18px; gap: 28px; }
  .industry-tile strong { font-size: 21px; }
  .case-stats b { font-size: 28px; }
  .founder-list { grid-template-columns: 1fr; }
  .foot-grid { grid-template-columns: 1fr; }
  .btn-row .btn { flex: 1 1 100%; }
  .mobile-cta {
    display: flex; gap: 10px; position: fixed; left: 0; right: 0; bottom: 0; z-index: 40;
    padding: 10px var(--gutter) calc(10px + env(safe-area-inset-bottom));
    background: var(--ink); border-top: 1px solid var(--line-dark);
  }
  .mobile-cta .btn { flex: 1; min-height: 52px; }
  .menu-open .mobile-cta { display: none; }
}
@media (prefers-reduced-motion: reduce) {
  * { transition: none !important; scroll-behavior: auto !important; }
}

/* Light-background variant of the numbered list */
.numbered-light li { border-color: var(--line) !important; }
.numbered-light p { color: var(--muted); }
.logo-mark svg { width: 16px; height: 16px; }
.industry-tile { min-width: 0; }
.industry-tile strong { overflow-wrap: anywhere; }
@media (max-width: 640px) {
  .industry-grid { gap: 10px; }
  .industry-tile { padding: 16px; }
  .industry-tile strong { font-size: 19px; }
}
.nav-drop > button > svg { width: 14px; height: 14px; transition: transform .15s; }
.nav-drop.open > button > svg { transform: rotate(180deg); }
.mm-item > button > svg { width: 22px; height: 22px; flex: none; transition: transform .15s; }
.mm-item.open > button > svg { transform: rotate(180deg); }

/* ---------- v3.1: logo, photos, motion hooks ---------- */
.logo-mark { font-family: "Inter", system-ui, sans-serif; font-weight: 800; font-stretch: normal; font-size: 18px; }
.logo-word {
  font-family: "Inter", system-ui, sans-serif; font-stretch: normal;
  font-weight: 700; font-size: 23px; letter-spacing: -0.02em; text-transform: none;
  white-space: nowrap;
}
.logo-word span { font-weight: 500; opacity: .62; }

.stage-note { font-size: 13px; color: var(--muted-dark); text-align: center; padding: 16px 0 18px; border-top: 1px solid var(--line-dark); }
.phone { position: relative; z-index: 1; }

/* Photo industry tiles */
.industry-tile { padding: 0; gap: 0; overflow: hidden; justify-content: flex-start; min-height: 0; }
.tile-img { display: block; aspect-ratio: 4 / 3; overflow: hidden; background: var(--paper-2); }
.tile-img img { width: 100%; height: 100%; object-fit: cover; transition: transform .5s ease; }
.industry-tile:hover .tile-img img { transform: scale(1.06); }
.tile-body { display: flex; flex-direction: column; gap: 14px; padding: 18px 20px 20px; }
.tile-body svg { width: 22px; height: 22px; }

/* Photo marquee */
.photo-marquee { background: var(--ink); padding: 18px 0; overflow: hidden; }
.marquee-track { display: flex; gap: 14px; width: max-content; animation: marquee 60s linear infinite; }
.photo-marquee:hover .marquee-track { animation-play-state: paused; }
.marquee-track figure { margin: 0; position: relative; width: 340px; aspect-ratio: 4 / 3; border-radius: 12px; overflow: hidden; flex: none; }
.marquee-track img { width: 100%; height: 100%; object-fit: cover; }
.marquee-track figcaption {
  position: absolute; left: 12px; bottom: 12px; background: rgba(13,13,14,.78); color: var(--white);
  font-size: 13px; font-weight: 700; padding: 6px 10px; border-radius: 6px;
}
@keyframes marquee { to { transform: translateX(-50%); } }

/* Case collage */
.collage { position: relative; padding: 0 0 48px 0; }
.collage .case-photo { width: 78%; }
.collage img.collage-a, .collage img.collage-b {
  position: absolute; width: 44%; aspect-ratio: 4 / 3; object-fit: cover;
  border-radius: 12px; border: 6px solid var(--ink); box-shadow: 0 20px 50px rgba(0,0,0,.4);
}
.collage-a { right: 0; top: 12%; }
.collage-b { right: 8%; bottom: 0; }

/* Split heroes */
.hero-split { display: grid; grid-template-columns: 1.15fr .85fr; gap: clamp(32px, 5vw, 64px); align-items: center; }
.hero-split .h1 { font-size: clamp(44px, 6.4vw, 92px); }
.hero-photo { border-radius: var(--radius); overflow: hidden; aspect-ratio: 4 / 4.6; background: var(--ink-3); }
.hero-photo img { width: 100%; height: 100%; object-fit: cover; }
.hero-photo.phone-photo { aspect-ratio: auto; background: none; max-width: 320px; justify-self: center; width: 100%; }
.hero-photo.phone-photo .phone { border-radius: 30px; border-bottom: 1px solid var(--line-dark); padding: 10px; }
.hero-photo.phone-photo .ad-card { border-radius: 22px; }
.hero-photo.phone-photo .ad-media { aspect-ratio: 9 / 16; }

.photo-pair { display: grid; grid-template-columns: 1fr 1fr; gap: 12px; margin-top: 32px; }
.photo-pair img { border-radius: 12px; aspect-ratio: 3 / 4; object-fit: cover; width: 100%; }

@media (max-width: 860px) {
  .hero-split { grid-template-columns: 1fr; }
  .hero-photo { aspect-ratio: 4 / 3; }
  .marquee-track figure { width: 240px; }
}
@media (max-width: 640px) {
  .logo-word { font-size: 20px; }
  .tile-body { padding: 14px; gap: 10px; }
  .collage .case-photo { width: 82%; }
}
@media (prefers-reduced-motion: reduce) {
  .marquee-track { animation: none; }
}
@media (max-width: 640px) {
  .industry-tile strong { font-size: 17px; overflow-wrap: normal; }
}

/* Light-section numbered lists use the darker brand blue */
.numbered-light .n { color: var(--brand); }
.marquee-track figcaption { background: rgba(15,27,45,.82); }

/* Logo */
.logo-icon { width: 30px; height: 31px; flex: none; display: block; }
.logo-icon .lb1 { fill: #5fdbff; } .logo-icon .lb2 { fill: #3dbbf2; } .logo-icon .lb3 { fill: #2e95e6; }
.logo-icon .lb4 { fill: #8fc4ff; } .logo-icon .lb5 { fill: #ffffff; }
.chip-logo { width: 28px; height: 28px; border-radius: 50%; background: var(--ink-3); display: grid; place-items: center; }
.chip-logo .logo-icon { width: 15px; height: 16px; }
.page-hero .hero-chip .logo-mark { background: var(--ink-3); color: var(--brand-light); }

/* Headline style: sentence case, normal width (chosen 2026-10-16; "soft" was the A/B winner by decision). */
html[data-hl="soft"] .display { text-transform: none; font-stretch: 100%; font-weight: 800; letter-spacing: -0.035em; line-height: 1.02; }
html[data-hl="soft"] .h1 { font-size: clamp(40px, 6.4vw, 84px); }
html[data-hl="soft"] .h2 { font-size: clamp(32px, 4.4vw, 58px); }
html[data-hl="soft"] .h3 { font-size: clamp(24px, 2.6vw, 32px); }
html[data-hl="soft"] .hero-split .h1 { font-size: clamp(38px, 5.2vw, 72px); }

/* ---------- Hero fit: headline scales with screen height so the ads peek above the fold ---------- */
.hero { padding-top: clamp(28px, 4.5vh, 56px); }
.hero .hero-chip { margin-bottom: clamp(16px, 2.6vh, 26px); }
.hero h1 { font-size: clamp(40px, min(6.6vw, 9.2vh), 92px); max-width: 1100px; }
html[data-hl="soft"] .hero h1 { font-size: clamp(36px, min(5.6vw, 8vh), 80px); max-width: 1000px; }
.hero .lede { margin-top: clamp(14px, 2.4vh, 24px); max-width: 720px; }
.hero .btn-row { margin-top: clamp(18px, 3vh, 30px); }
.hero .ad-stage { margin-top: clamp(22px, 3.4vh, 40px); }

.scroll-cue {
  display: inline-flex; align-items: center; gap: 8px; margin-top: clamp(16px, 2.6vh, 26px);
  font-size: 14px; font-weight: 600; color: var(--muted-dark); text-decoration: none;
}
.scroll-cue:hover { color: var(--white); }
.scroll-cue span { display: inline-block; color: var(--brand-light); font-size: 16px; animation: cue 1.6s ease-in-out infinite; }
@keyframes cue { 0%, 100% { transform: translateY(0); } 50% { transform: translateY(5px); } }
@media (prefers-reduced-motion: reduce) { .scroll-cue span { animation: none; } }
@media (max-width: 640px) {
  .hero h1 { font-size: clamp(38px, 10.5vw, 56px); }
  html[data-hl="soft"] .hero h1 { font-size: clamp(34px, 9.4vw, 50px); }
}
/* Stagger phones downward so none ever rises into the buttons above */
.ad-stage { align-items: start; }
.phone:nth-child(even) { transform: none; }
.ad-stage .phone:nth-child(odd) { margin-top: 36px; }
.hero .btn-row, .scroll-cue { position: relative; z-index: 2; }

/* ---------- Centered hero ---------- */
.nowrap { white-space: nowrap; }
.hero .wrap > .hero-chip, .hero .wrap > h1, .hero .wrap > .lede, .hero .wrap > .btn-row, .hero .wrap > .scroll-cue { margin-left: auto; margin-right: auto; }
.hero .wrap { text-align: center; }
.hero .hero-chip { display: flex; width: fit-content; }
.hero h1 { max-width: none; }
.hero .btn-row { justify-content: center; }
.hero .scroll-cue { display: flex; width: fit-content; }
.hero .ad-stage, .hero .stage-note { text-align: left; }
.hero .stage-note { text-align: center; }
@media (max-width: 640px) {
  .hl-br { display: none; }
}
.hero h1 { font-size: clamp(36px, min(6.6vw, 8.4vh), 92px); }
html[data-hl="soft"] .hero h1 { font-size: clamp(32px, min(5.6vw, 7.4vh), 80px); }
@media (max-height: 640px) and (min-width: 641px) {
  .hero { padding-top: 18px; }
  .hero .hero-chip { margin-bottom: 12px; padding-top: 5px; padding-bottom: 5px; }
  .hero .lede { font-size: 16px; line-height: 1.5; max-width: 820px; }
  .hero .btn-row { margin-top: 16px; }
  .hero .btn-row .btn { min-height: 46px; }
  .scroll-cue { margin-top: 12px; }
  .hero .ad-stage { margin-top: 18px; }
}
@media (max-width: 640px) {
  .hero h1 { font-size: clamp(38px, 10.5vw, 56px); }
  html[data-hl="soft"] .hero h1 { font-size: clamp(34px, 9.4vw, 50px); }
}

/* ---------- Inner pages: centered, compact heroes so the next section peeks ---------- */
.page-hero.centered { padding: clamp(24px, 4.5vh, 56px) 0 clamp(28px, 5vh, 60px); text-align: center; }
.page-hero.centered .crumbs { margin-bottom: clamp(12px, 2.2vh, 22px); }
.page-hero.centered .hero-chip { display: flex; width: fit-content; margin: 0 auto clamp(14px, 2.4vh, 24px); }
.page-hero.centered h1 { font-size: clamp(34px, min(5.6vw, 8vh), 84px); max-width: 1050px; margin: 0 auto; }
html[data-hl="soft"] .page-hero.centered h1 { font-size: clamp(32px, min(4.8vw, 7vh), 72px); }
.page-hero.centered .lede { margin: clamp(14px, 2.4vh, 24px) auto 0; max-width: 720px; }
.page-hero.centered .btn-row { justify-content: center; margin-top: clamp(18px, 3vh, 30px); }
.page-hero.centered .scroll-cue { display: flex; width: fit-content; margin-left: auto; margin-right: auto; }

/* Split heroes become a centered stack: text, then a wide photo that peeks above the fold */
.page-hero.centered .hero-split { grid-template-columns: 1fr; gap: clamp(22px, 3.4vh, 40px); }
.page-hero.centered .hero-split .h1 { font-size: clamp(34px, min(5.2vw, 7.6vh), 80px); }
html[data-hl="soft"] .page-hero.centered .hero-split .h1 { font-size: clamp(32px, min(4.5vw, 6.8vh), 68px); }
.page-hero.centered .hero-photo { width: 100%; max-width: 1100px; margin: 0 auto; aspect-ratio: 21 / 9; }
.page-hero.centered .hero-photo.phone-photo { aspect-ratio: auto; max-width: 300px; }
.page-hero.centered .hero-photo.phone-photo .ad-media { aspect-ratio: 9 / 14; }

/* Pull the next section up a little so its first content shows */
#more.section { padding-top: clamp(36px, 6vh, 72px); }

@media (max-height: 640px) and (min-width: 641px) {
  .page-hero.centered { padding-top: 16px; }
  .page-hero.centered .lede { font-size: 16px; line-height: 1.5; max-width: 820px; }
  .page-hero.centered .btn-row .btn { min-height: 46px; }
  .page-hero.centered .scroll-cue { margin-top: 12px; }
}
@media (max-width: 640px) {
  .page-hero.centered h1, .page-hero.centered .hero-split .h1 { font-size: clamp(32px, 9.4vw, 48px); }
  html[data-hl="soft"] .page-hero.centered h1, html[data-hl="soft"] .page-hero.centered .hero-split .h1 { font-size: clamp(30px, 8.6vw, 44px); }
  .page-hero.centered .hero-photo { aspect-ratio: 16 / 10; }
  .page-hero.centered .hero-photo.phone-photo { max-width: 220px; }
}
@media (max-width: 640px) {
  .page-hero .crumbs { display: none; }
  .page-hero.centered { padding-top: 20px; }
}

/* ---------- Proof on a light background (homepage) ---------- */
.proof-light .case-stats { grid-template-columns: 1fr 1fr; background: var(--line); border-color: var(--line); }
.proof-light .case-stats div { background: var(--white); }
.proof-light .case-stats b { color: var(--ink); }
.proof-light .case-stats span { color: var(--muted); }
.proof-light .collage img.collage-a, .proof-light .collage img.collage-b { border-color: var(--white); box-shadow: 0 20px 50px rgba(15,27,45,.18); }

/* ---------- Job value calculator ---------- */
.problem-grid .numbered { margin-top: 32px; }
.calc {
  background: var(--white); color: var(--ink); border-radius: var(--radius);
  padding: clamp(24px, 3vw, 36px); position: sticky; top: 100px;
}
.calc-kicker { font-size: 13px; font-weight: 700; letter-spacing: .08em; text-transform: uppercase; color: var(--brand); }
.calc-title { font: 800 clamp(24px, 2.4vw, 30px)/1.15 var(--display); letter-spacing: -0.02em; margin: 8px 0 24px; }
.calc-field { display: grid; gap: 10px; margin-bottom: 22px; font-weight: 600; font-size: 15px; }
.calc-field b { color: var(--brand); }
.calc-money { display: flex; align-items: center; border: 1px solid var(--line); border-radius: 8px; background: var(--paper); padding: 0 14px; }
.calc-money span { color: var(--muted); font-weight: 700; }
.calc-money input { border: 0; background: transparent; font: 700 20px/1 var(--body); color: var(--ink); padding: 14px 8px; width: 100%; outline: none; }
.calc-money:focus-within { border-color: var(--brand); box-shadow: 0 0 0 3px var(--brand-wash); }
.calc input[type="range"] { width: 100%; accent-color: var(--brand); height: 28px; }
.calc-result { display: grid; grid-template-columns: 1fr 1fr; gap: 12px; margin: 6px 0 22px; }
.calc-result div { background: var(--brand-wash); border-radius: 10px; padding: 16px; }
.calc-result b { display: block; font: 800 clamp(26px, 3vw, 34px)/1 var(--display); letter-spacing: -0.02em; color: var(--ink); }
.calc-result span { display: block; font-size: 13px; color: var(--muted); margin-top: 6px; }
.calc-cta { width: 100%; }
.calc-note { font-size: 12px; color: var(--muted); margin-top: 12px; text-align: center; }
@media (max-width: 860px) { .calc { position: static; } }
@media (max-width: 640px) { .calc-cta { font-size: 15px; padding: 0 14px; } }

/* ---------- Booking page steps ---------- */
.book-steps { list-style: none; padding: 0; margin: clamp(16px, 2.6vh, 24px) auto 0; display: flex; justify-content: center; gap: 10px; flex-wrap: wrap; }
.book-steps li { display: inline-flex; align-items: center; gap: 10px; padding: 8px 16px 8px 8px; border: 1px solid var(--line-dark); border-radius: 999px; font-size: 14px; font-weight: 600; color: var(--white); }
.book-steps span { width: 26px; height: 26px; border-radius: 50%; background: var(--brand-light); color: var(--ink); display: grid; place-items: center; font-weight: 800; font-size: 13px; }
.step-tag { display: inline-block; font-size: 12px; font-weight: 800; letter-spacing: .08em; text-transform: uppercase; color: var(--brand); background: var(--brand-wash); padding: 5px 10px; border-radius: 999px; margin-bottom: 10px !important; }
.next-step { display: flex; justify-content: center; align-items: center; gap: 8px; margin-top: 14px; padding: 14px; border-radius: 10px; background: var(--brand-wash); color: var(--brand); font-weight: 700; text-decoration: none; }
.next-step span { animation: cue 1.6s ease-in-out infinite; }
#step-2 { scroll-margin-top: 90px; transition: box-shadow .3s; }
#step-2.is-next { box-shadow: 0 0 0 3px var(--signal); }
.booked-note { background: #e7f6ec; color: #14532d; border-radius: 10px; padding: 12px 14px; font-weight: 600; margin-bottom: 14px !important; }
@media (min-width: 861px) { .next-step { display: none; } }
.see-all-ind { display: none; }
@media (max-width: 640px) {
  .home-ind .industry-tile:nth-child(n+5) { display: none; }
  .see-all-ind { display: flex; width: 100%; margin-top: 14px; color: var(--ink); }
  .service-card ul { display: none; }
  .service-card { gap: 12px; }
}

/* ---------- FAQ page + industry Q&A ---------- */
.faq-toc { display: flex; flex-wrap: wrap; justify-content: center; gap: 8px; margin: clamp(16px, 2.6vh, 24px) auto 0; max-width: 760px; }
.faq-toc a { border: 1px solid var(--line-dark); border-radius: 999px; padding: 8px 14px; font-size: 14px; font-weight: 600; text-decoration: none; color: var(--white); }
.faq-toc a:hover { border-color: var(--brand-light); color: var(--brand-light); }
.faq-page { max-width: 900px; }
.faq-group { scroll-margin-top: 96px; }
.faq-group + .faq-group { margin-top: clamp(40px, 6vw, 64px); }
.faq-group-title { font: 800 clamp(24px, 2.6vw, 32px)/1.15 var(--display); letter-spacing: -0.02em; margin-bottom: 12px; }
.faq summary h3 { display: inline; font: inherit; margin: 0; }
.faq-page .faq { max-width: none; }
.faq-updated { margin-top: 40px; font-size: 14px; color: var(--muted); }
.qa-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 16px; }
.qa { background: var(--paper); border: 1px solid var(--line); border-radius: var(--radius); padding: 24px; }
.qa h3 { font-size: 19px; line-height: 1.3; margin-bottom: 10px; }
.qa p { color: var(--muted); }
@media (max-width: 860px) { .qa-grid { grid-template-columns: 1fr; } }

/* Contact details */
.foot-area { margin-top: 10px; font-size: 14px; }
.socials { display: flex !important; flex-wrap: wrap; gap: 6px 16px !important; margin-top: 16px !important; }
.socials a { font-weight: 600; color: var(--white); }
.socials a:hover { color: var(--brand-light); }
.mm-phone { text-align: center; color: var(--muted-dark); font-weight: 600; text-decoration: none; padding: 8px 0; }
.book-phone { margin-top: 14px; font-size: 15px; color: var(--muted-dark); }
.book-phone a { color: var(--white); font-weight: 700; }

/* Social icon buttons */
.follow-label { margin-top: 18px; font-size: 13px; font-weight: 700; letter-spacing: .08em; text-transform: uppercase; color: var(--white); }
.socials { display: flex !important; gap: 10px !important; margin-top: 10px !important; flex-wrap: wrap; }
.socials a {
  width: 42px; height: 42px; border-radius: 50%; display: grid; place-items: center;
  background: var(--ink-3); color: var(--white); border: 1px solid var(--line-dark);
  transition: background .15s, color .15s, transform .15s;
}
.socials a svg { width: 19px; height: 19px; }
.socials a:hover { background: var(--white); color: var(--ink); transform: translateY(-2px); }
.socials-center { justify-content: center; margin-top: 6px !important; list-style: none; padding: 0; }